Leo filmed Microsoft’s build-along happy hour at the Microsoft Experience Center in New York, as its media partner. Thirteen minutes of footage became four music-led ads, each cut vertical and landscape, plus 23 cover photos, delivered four days after the event.
Microsoft: A build-along happy hour for New York builders at the Microsoft Experience Center on Fifth Avenue, hosted by Miguel Martinez.
What came out
Tap any clip to play it with sound.
The brief
| Footage | 37 short clips filmed on the night, plus one still |
| Leo made | Four ads, each cut vertical and landscape, and 23 cover photos |
| Brief | Music-led, few talking heads, LinkedIn first |
What Leo did
Agree the brief before the night
Leo joined as media partner, with a slot on the mic and its logo on the banner, and settled what the ads were for up front.
Film the room, not a shoot
A gimbal camera and a standard camera, moving through the evening: arrivals, building, demos and the host’s welcome.
Pick the moments
Every clip was transcribed to pull out the host’s speech, and 1,586 frames were scored to choose the cover photos.
Cut to the beat
Shots cut to the music, with short text cards and an end card thanking the partners.
Frequently asked questions
How fast can an event become ads?
The event took place on 14 October and the ads and photos were delivered on 18 October, four days later.
Why make every ad in two shapes?
Vertical cuts suit Reels and phone feeds, and landscape cuts suit LinkedIn posts and event pages. The brief put LinkedIn first, so every ad was made in both.
What was the event?
A build-along happy hour for builders in New York at the Microsoft Experience Center on Fifth Avenue, hosted by Miguel Martinez.