St. George’s Society of New York shared about 2.7 hours of interviews with a Legal Aid attorney, its social worker and the people it helps. Leo split them into 980 searchable moments and cut eight Reels, each opening on one person’s story, with captions, a first comment and a link to the Society’s site.
St. George’s Society of New York: A British and Commonwealth charity that keeps New York seniors in their homes with emergency rent support.
What came out
Tap any clip to play it with sound.
The brief
| Footage | Phone and camera interviews, plus an interview selects reel |
| Leo made | Captioned Reels, each with a hook card, a first comment and a link to the Society’s site |
| Channel | Instagram Reels for the Society’s account |
What Leo did
Index every interview
Phone and camera interviews were split into 980 moments, each searchable by what was said.
Topics from the audience
Topics came from what the Society’s supporters follow: senior care, emergency help, philanthropy and Commonwealth communities.
One story per Reel
Each Reel opens on a hook card, such as “One phone call kept her housed”, then lets the speaker tell it.
Ready to post
Every Reel comes with captions, a first comment and a link to the Society’s site.
Frequently asked questions
How can a charity use interview footage on social media?
Cut it into short pieces that each tell one person’s story and open on a clear hook, such as “One phone call kept her housed”, then let the speaker carry it.
How were the topics chosen?
From what the Society’s supporters follow: senior care, emergency help, philanthropy and Commonwealth communities.
What is St. George’s Society of New York?
A British and Commonwealth charity that helps New York seniors stay in their homes, including with emergency rent support.