Case Study  ·  Podcast network

One 22-minute interview, six cuts for three platforms

Joe sent one long sit-down. Leo found the separate stories inside it and gave each one its own cut, in more than one look.

Short answer

Podtopia Network sent one 22-minute, two-camera interview between Joe Massa and guest Jacob Griego. Leo found the separate stories inside it and delivered six cuts in one batch: four Shorts and Reels, one for LinkedIn and one long-form cut for YouTube.

Podtopia Network: Joe Massa’s podcast network. This episode: Joe in conversation with guest Jacob Griego.

What came out

Tap any clip to play it with sound.

Clip 011:20
“He lost his dad. Then he found his calling.”
Clip 021:33
The same story in black and white.

The brief

FootageOne two-camera, 22-minute interview
DeliveredSix cuts in one batch on 1 October
TopicGrief, caregiving and work

What Leo did

Step 01

Find the stories inside the conversation

The interview held several arcs: losing a parent, a neighbour who noticed, and why depression isn’t weakness.

Step 02

One story per cut

Each arc became its own piece, so every clip has a beginning and an end instead of a random excerpt.

Step 03

Try the looks

Colour with a white hook box and keyword captions, or black and white with a single accent colour.

Step 04

Cut per platform

Vertical cuts for Shorts and Reels, one for LinkedIn, and a long-form cut for YouTube.

Frequently asked questions

How do you turn a podcast interview into clips that hold attention?

Find the complete stories inside the conversation first, then give each one its own cut with a beginning and an end, rather than pulling random excerpts.

Should every clip from a podcast look the same?

Not necessarily. These cuts came in two looks, colour with a hook box and black and white with one accent colour, so the network could choose what fits each channel.

What is Podtopia Network?

Podtopia Network is a podcast network led by its CEO, Joe Massa.

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