Case Study  ·  Event

Ship & Sip at Microsoft, with Leo AI as media partner

Ship & Sip is New York’s build-along happy hour for startups: laptops open, drinks poured, no slides. At its second edition, at Microsoft, Leo AI was the media partner and turned the night into the event’s ads, photos and reels.

Short answer

Leo AI was the media partner for Ship & Sip Vol. 2, a build-along happy hour for startup founders, builders and investors at the Microsoft Experience Center in New York on 14 October 2026. Leo filmed the evening and turned it into four ads in two shapes, 23 cover photos and captioned reels of the welcome speeches, all within ten days.

8
ad files, vertical and landscape
23
cover photos from the night
10 days
from the event to the last reel

Microsoft: Ship & Sip, New York’s build-along happy hour for startup founders, builders and investors, held at the Microsoft Experience Center on Fifth Avenue with Microsoft for Startups as a partner and hosted by Miguel Martinez.

What came out

Tap any clip to play it with sound.

Clip 010:18
Miguel Martinez, the host: AI solution engineer at Microsoft by day, event host by night.
Clip 020:45
The Microsoft Experience Center welcomes Ship & Sip to its seven floors.
Host Miguel Martinez on stage next to the event screenTwo builders working together at a laptopBuilders around a table with laptopsThe event welcome screen with guests mingling behind it
Four of the 23 cover photos Leo picked from the night.

The brief

EventShip & Sip Vol. 2, Wednesday 14 October, 5 to 7:30 pm
RoomFounders, builders and investors, every registration approved by hand
Leo’s roleMedia partner: filmed the evening, then made its ads, photos and reels

What Leo did

Step 01

Join as media partner

Leo AI was one of the evening’s partners, alongside Microsoft for Startups, with its logo on the banner and a slot on the mic. The coverage was planned with the host before the night.

Step 02

Film the room, not a shoot

Two cameras moved through the evening: arrivals, founders building at their laptops, the bar, demos and the welcome speeches.

Step 03

Ads and photos in four days

Four music-led ads, each cut vertical for Reels and landscape for LinkedIn, plus 23 cover photos chosen from 1,586 scored frames, went to the host on 18 October.

Step 04

The speeches as reels

Leo then found nine speaking moments in the welcome talks and cut them into captioned vertical reels, with the hosts’ voices playing over shots of the room.

See the four ads in detail

Frequently asked questions

What is Ship & Sip?

A build-along happy hour in New York for founders, builders and investors, run by Miguel Martinez. Guests bring a laptop to build or just come to meet people, with no slides and no presentations. More than 700 people signed up for the first one; the second came to the Microsoft Experience Center on 14 October.

What did Leo AI do as media partner?

Leo filmed the evening and turned the footage into the event’s own media: four ads in vertical and landscape shapes, 23 cover photos, and captioned reels of the welcome speeches, ready for the host to post.

How fast did the coverage come back?

The ads and photos were delivered on 18 October, four days after the event. The speech reels were finished on 24 October, ten days after it.

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Leo AI
Leo AI Team

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