AI voice · Tutorial

AI voiceover for a product launch video: from script to final cut in 7 working days

What happens between the intro call and the final files when a launch video gets a realistic AI voice: what you send, what you approve, how long each tier takes and what it costs.

In short

An AI voiceover launch video at our studio takes an intro call and story brief, a script written with you, three realistic AI voices reading it, the cut with your footage, two rounds of changes, every size, and an AI label where needed. Delivery is 7 working days once the story and voice are approved. It costs $700, or $595 a video monthly.

A 7 working days checklist (story, script, three voices to pick from, mockups, the cut) with the cut highlighted, linked to a phone showing a video and waveform.

A lot of AI voiceover advice ends with an audio file. For a launch video, the file is the easy part. The voice has to read a script written for this launch, sit on a cut of your real product, carry a label wherever a platform wants one, and arrive in every size the launch needs, before the day it ships.

Here is the whole route from story to final cut, the way our studio runs it.

What do you need to send for an AI voiceover launch video?

Less than you might expect. Three things:

  • Your site’s address. On the full launch video, our agents read your live site and rebuild your real screens, colours and type as animated mockups.
  • The story, on the intro call. What launches, who it’s for, and the one line the video must land.
  • Any real footage you have. Screen recordings, product b-roll, a clip of the team. A brand kit or design files help, but they’re optional.

You don’t send a script, because it’s written with you, and you don’t shop for a voice, because three are sent to you already reading your script. Nobody goes on camera. If you have no footage at all, a screen recording session with our team is a $200 add-on.

How does an AI voiceover launch video get made, step by step?

Eight steps, in the order they happen:

  1. Book the intro call and agree the story brief. A free 30-minute call about what you’re launching, for whom, and the one line it must land. The story brief is written with you after it, and you get a fixed quote. You’re invoiced after the call; nothing is charged online.
  2. Approve the script. The script the voice reads is written with you from the story brief. Read it aloud once before you say yes. Anything you stumble on is worth rewriting now, while it costs nothing.
  3. Pick one of three realistic AI voices. All three read your script, so you judge them on your own words, not a demo line. Pick one, or ask for another read. None of them is ever a clone of a real person’s voice.
  4. Approve the mockups (full launch video only). Our agents read your live site and rebuild your real screens as animated browser, app and phone views, in your colours and type. Our team checks every frame, and you approve the mockups before anything is cut.
  5. The cut, with your real footage. Your footage, the voice and, on the full tier, the mockups are cut together with on-screen text, captions and music cleared for social. No shoot day.
  6. Two rounds of changes. You review the cut and send changes, twice. If you need a third round, it’s $75.
  7. Every size. Vertical 9:16 for Reels and Shorts, wide 16:9 for YouTube. The full launch video adds an animated end card with your logo, date and link, and a 10 to 15 second teaser cut. Square or 4:5 is a $100 add-on.
  8. The AI label, then your files. We add an AI label wherever a platform requires one (which platforms ask, and how), then hand over the final files, which are yours once paid for. If you want, Leo schedules them to Instagram and YouTube.

What do you approve before anything is cut?

The studio page puts it plainly: nothing is cut until you’ve said yes. On the voice tier that means two approvals, the story brief (with the script) and the voice. The full launch video adds a third, the mockups.

Those approvals do two jobs. They stop a cut being built on a story you haven’t agreed, and they start the clock: delivery days count from the day we have your approved story, voice and any mockups.

Approving the voice well is quick. Play all three reads on a phone, at the volume you’d watch a Reel. Check how each one says your product name, any price and any URL. Then pick the one that fits your buyer rather than the one you like most; matching an AI voice to your buyer goes through which style suits which moment.

How long does a launch video with an AI voiceover take?

TierDelivered inWhat you approve before the clock starts
Launch cut, no voice5 working daysThe story brief
Launch cut + realistic voice7 working daysThe story brief and script, then the voice
The full launch video10 working daysThe story brief and script, the voice, the mockups

If the date is close, delivery in 3 working days costs 30% more. To hit a launch date, count back from the day it ships: the delivery days for your tier, the days you’ll need to approve the brief, the voice and any mockups, and some slack so your team can answer each round of changes quickly. The approvals are the part you control.

What does an AI voiceover launch video cost?

A launch cut with a realistic AI voice is $700 a video, or $595 a video on a monthly rolling plan of 2 or more videos, which you can stop with 30 days’ notice. The full launch video, with your product animated from your live site, is $1,200, or $1,020 monthly. Without a voice, the launch cut is $500, or $425 a video monthly.

Add-ons, from launch video pricing:

  • Screen recording session with our team, if you have no footage: $200
  • Extra round of changes: $75
  • Delivery in 3 working days: +30%
  • Another language, voice and captions: $150
  • Square or 4:5 size: $100

Prices are in US dollars, per finished video, before tax, fixed in a quote after the call. The voice and the music are cleared for posts and for paid ads, so the same files can run as an ad without buying another licence.

For how that compares with an agency, a freelancer or an avatar tool, see what a product launch video costs. For what it costs to have a person read the script instead, see AI voice vs a voice actor.

When should you skip the voiceover?

Not every launch video needs a narrator, and the $500 launch cut is built for the ones that don’t: your footage cut with on-screen text, captions and music, vertical and wide, two rounds of changes, in 5 working days. I’d choose it when:

  • The product moment is visual and obvious in a few seconds, like a before and after, and a voice would only describe what the viewer can already see.
  • The video will mostly play in feeds with the sound off, so the text has to carry the story anyway.
  • The story is personal, such as a founder explaining why they built it. That calls for a real voice, yours or a hired one; when a person is the better call goes through it.

The reverse holds too. If the buyer needs the product explained, not just shown, a voice is worth the extra $200.

Where to start

If your launch has a date, start with the intro call, because everything after it runs from the story you agree there. It’s 30 minutes, free, and you leave with a fixed quote. Book a free intro call, or look round the launch video studio and hear the three sample voices first.

Agree the story, pick the voice, approve what you see, then let the clock run.

Written by Lera Leonteva. Prices and steps are from the launch video studio’s own pages, read 30 October 2026.

Frequently asked questions

How long does an AI voiceover launch video take?

A launch cut with a realistic AI voice is delivered in 7 working days, the full launch video with animated mockups in 10, and the launch cut without a voice in 5. The days count from when the story, voice and any mockups are approved. Delivery in 3 working days costs 30% more.

How much does an AI voiceover for a product launch video cost?

$700 a video with a realistic AI voice, or $595 a video on a monthly rolling plan of 2 or more. The full launch video is $1,200, or $1,020 monthly. Another language, with its own voice and captions, is $150. Every price is fixed in a quote after a free intro call.

What do I need to send for a launch video voiceover?

Your site’s address, the story on the intro call, and any real footage you have, such as screen recordings or product b-roll. A brand kit or design files help but are optional. The script is written with you, so you don’t need one ready.

Can I choose the AI voice for my launch video?

Yes. You get three realistic AI voices reading your own script, so you judge them on your words. Pick one, or ask for another read. None of them is a clone of a real person’s voice, and the one you pick is labelled wherever a platform requires it.

Can I use the launch video in paid ads?

Yes. The music and the AI voice are cleared for posts and paid ads, and you own the final files once the video is paid for. You get it vertical for Reels and Shorts and wide for YouTube; square or 4:5 is a $100 add-on.

Does a launch video need a voiceover at all?

No. The $500 launch cut uses on-screen text, captions and music instead, delivered in 5 working days. It suits launches where the product moment is visual and obvious. A voice earns its place when the buyer needs the product explained, not just shown.

Lera Leonteva
Lera Leonteva
CEO & Founder, Leo AI

Lera Leonteva is the founder and CEO of Leo AI, where she works on turning long-form footage into short-form video that earns attention on its own merits. She writes Video Scaling Strategies, taking one piece of content that worked and one that did not, and using what the market is doing to explain the gap.

Want a realistic voice on your launch video?

We write the script with you, send three realistic AI voices reading it, and cut the one you pick with your footage. Licensed for posts and paid ads, labelled where a platform asks, never a clone.

Skip the voice shopping

A launch cut with a realistic AI voice is $700 a video, delivered in 7 working days. Book a free intro call or see launch video pricing.