Case Study  ·  Speaker and author

One TEDx talk launched two new channels

Eric had spoken at plenty of events, but almost none were filmed, and he had no social channels to post to. Leo took the one talk on video and cut it into captioned vertical clips, each carrying a single idea.

Short answer

Eric Solomon had one talk on video: his TEDxRiverdale keynote. Leo cut it into captioned vertical clips, each built around a single idea, and used them to start new Instagram and YouTube channels that have posted automatically since August 2026.

81
videos on YouTube by 14 September
69
Instagram Reels posted
3
podcast recordings booked

Eric Solomon: The Human OS. Formerly YouTube, Google, Spotify and Instagram, with a PhD in cognitive psychology.

What came out

Tap any clip to play it with sound.

Clip 010:59
“Only humans create meaning”: stage footage, data graphics and a closing card.
Clip 020:48
“Driving or following the prompt”: one idea, captioned to watch without sound.

The brief

FootageHis TEDxRiverdale talk, “Robots are here. Are we?”
Leo madeVertical clips with captions, his name, motion graphics, hooks and cover images
ChannelsNew Instagram and YouTube accounts

What Leo did

Step 01

Find the moments that stand alone

The talk was cut into short sections that each make sense on their own, so a viewer needs no context.

Step 02

One idea per clip

Each clip opens on a line in Eric’s own words and stays on a single idea.

Step 03

Make it work without sound

Word-by-word captions, his name on screen, and motion-graphic cards like “See. Choose. Act.” carry the idea on mute.

Step 04

Post, then keep posting

Posting automatically since August, alongside podcast guest pitching built on the same story.

“It’s really, really helpful to me in ways that I don’t know how to help myself.”

Eric Solomon, The Human OS

Frequently asked questions

Can one talk start a social channel?

Here it did. Eric’s TEDxRiverdale talk was cut into short vertical clips, each carrying one idea, and those clips started new Instagram and YouTube channels that have posted automatically since August 2026.

How long should a clip from a TEDx talk be?

TEDx rules limit how much of a talk can be reused to 60 seconds, so keep each clip to a minute or less. The clips on this page are cut to fit.

Who is Eric Solomon?

Eric Solomon, of The Human OS, is a keynote speaker who has worked at YouTube, Google, Spotify and Instagram. He holds a PhD in cognitive psychology.

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