media kit

logo

The Leo AI wordmark is always solid black on a light background. It is never recoloured, never placed in a coloured container and never set on a dark or busy background. On dark pages it sits on a light pill, as it does at the top of this page.

• black on white or cream
• on a light pill over dark pages
• never recoloured
• never on a dark or busy background

colour

The colours leo-ai.io uses today. Ink and greys carry text, gold marks the main action, and cream softens large surfaces. Use gold sparingly, on buttons and one highlight per page.

typography

Schibsted Grotesk for headlines and body text. Spline Sans Mono for numbers, labels and small capitals. Both are free on Google Fonts.

imagery

Real product screens, animated from the live site, and the real footage customers already have. No generated people.

about leo ai

Copy you can paste into an article, a listing or an event page.

downloads

Source files for the identity. Use these rather than redrawing or retyping the marks.