Product · Creator campaigns

Micro-influencer campaigns,
without the chasing.

Leo finds creators who fit your brand, handles all the outreach and checks every video against your brief. You approve only exact-spec videos, then post and pay.

Case study · FitCommit by Attainment Labs

How it works

Leo runs the campaign.
You approve the videos.

Find

the right creators

5K–50Kfollowers each
$200average spend per video
Nearly 40%of followers reached per Reel
1M+combined followers

No chasing

Leo handles all the outreach

20+ per monthcreators agreed terms
1–3 daysfrom creator found to intro

Verify

against spec before asking for payment

  • Brand
  • CTA
  • Promo code
  • App shown
Your brand
Approve only exact‑spec videos
Post and pay the creator

Results FitCommit

Creators with real reach,
found fast and far cheaper than an agency.

1.43M
combined followers of the 124 creators found
Followers by platform: YouTube 618K, TikTok 418K, X 394KYouTube: 618KYouTube618KTikTok: 418KTikTok418KX: 394KX394K
39%
of followers reached per Reel, top creator
Plays per Reel as a share of followers: top creator 39%, typical 8%Top creator 39%39%Top creatorTypical 8%8%Typical
6%
engagement rate, about 2× the average
Engagement gauge: first pick 5.8%, average 2 to 4%First pick 5.8%Average 2 to 4%5.8%first pick0%8%average 2–4%
24–40×
cheaper per video than an agency Reel
Cost per video: one creator video is 1/24 to 1/40 of an agency ReelAgency ReelOne agency ReelCreator videoOne creator video, 1/24 to 1/40 of the cost1/24 to 1/40 of the costCost per video, same scale
22%
of creators reached by email said yes
Yes rate by channel: email 22%, X DM 18%, Instagram DM 4%Email 22%22%EmailX DM 18%18%X DMInstagram DM 4%4%Instagram DM
17.5%
TikTok
of TikTok creators said yes, the best platform
Yes rate by platform: TikTok 17.5%, X 12.9%, YouTube 11.3%TikTokTikTok: 17.5%17.5%XX: 12.9%12.9%YouTubeYouTube: 11.3%11.3%
1–3days
from finding a creator to the founder intro
Found on day 0, intro on day 1 to 3FoundIntroIntro on day 1 to 3day 013day 7
13.7%
of all creators found said yes
17 of 124 creators said yes17 said yeseach dot is one creator found
“Your platform is actually pretty good at video analysis.”
David Cyrus Attainment Labs

The case study

Micro-influencer campaign results for FitCommit

Two pages: how Leo ran creator outreach for FitCommit by Attainment Labs, and the results it delivered.

PDF · 2 pages · 2.5 MB

Case study page 2: eight results with charts Case study page 1: micro-influencer campaigns, without the chasing

Run your next creator campaign with Leo.

Tell us who you want to reach. Leo finds the creators, does the outreach and checks every video.