Case Study · Health & Wellness CPG

How a Wellness Brand Achieved 3x Revenue Growth in 90 Days

Clean-Label Supplements · Sustainable Content Strategy · DTC Growth

3x
revenue growth
within the first 90 days
4.2M
total impressions
across all platforms
88%
customer retention
sustainability-driven loyalty
“Leo AI didn't just help us create content — it helped us find our voice. Our customers finally see the story behind our ingredients.”
— Co-Founder & CMO
01

Brand Audit & Content Strategy

Analyzed competitive landscape and defined 3 content pillars: ingredient sourcing, wellness education, and sustainability practices

Retention
88%
Intent
High
Match
94%
02

Audience Targeting

Health-conscious consumers aged 25-45 actively seeking clean-label, eco-friendly products

03

Content Engine Activation

Leo AI generated 120+ content pieces across TikTok, Instagram Reels, and YouTube Shorts in 90 days

Content Calendar 🌱 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
04

Optimization & A/B Testing

Refined messaging for health-conscious audiences. Doubled weekly output. Reached 1.8M impressions by week 8

🌿

Ingredient Transparency

Sourcing origins, lab testing, clean-label certifications

47% of engagement
📚

Wellness Education

Nutrition science, supplement benefits, health tips

31% of engagement

Sustainability Stories

Eco-packaging, carbon-neutral shipping, ethical sourcing

Brand builder
🙋

Community UGC

Customer transformations, unboxing, word-of-mouth

Viral driver
05

Full-Scale Multi-Platform Growth

Expanded to TikTok, Instagram Reels, and YouTube Shorts. UGC and influencer seeding amplified reach. Revenue hit 3x baseline

Leo AI — Market Insight
30%
higher customer retention for companies with ESG strategies.
Leo AI turned our sustainability mission into our strongest marketing asset. Our customers don't just buy our products — they believe in our story.
JR
Jordan Rivera
Co-Founder & CMO, [Brand Name]
Leo AI — Consumer Data
88%
of consumers prefer brands with sustainability commitments.
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