Case Study

How a Wellness Brand Built
a Scalable Organic Acquisition Channel
Delivering 160% ROI

By replacing paid-ad dependency with a repeatable organic content engine, the brand reduced acquisition costs while driving 160% content ROI and 8x engagement growth.

160%
Content ROI
8x
Engagement
1.5%
Conversion Rate
The Journey

Turning a single brand photoshoot into 60+ days of revenue-generating social content with zero ongoing production overhead

Explore how strategic content creation transformed this lifestyle brand's digital presence and bottom line.

Leo AI

Strong product-market fit, but customer acquisition costs climbing quarter over quarter with no organic content infrastructure to offset paid spend.

Leo AI

Built a repeatable content pipeline that turns product assets into Daily Reels at scale.

One shoot. 60 days of Reels. No ongoing production overhead.

Leo AI
150%
CTR increase from systematic creative testing, eliminating guesswork from content decisions and freeing the brand team to focus on strategy, not production.
Leo AI
8x
engagement increase from consistent daily posting on Instagram Reels.
Leo AI
1.5%
average conversion rate on website traffic driven by organic social.
Leo AI
160%
return on investment from website purchases attributed to content.
The Process

From Setup to Scale in 90 Days

Week 1-2

Creating Content & Audience Targeting

Audited existing brand assets and identified underutilized photoshoot footage. Worked with the brand's commercial team to define target buyer personas based on purchase behaviour and platform engagement data.

Brand strategy Setup Completed
Week 2-3

Content Calendar & Purchase Optimisation

Launched a daily Reels cadence built from existing product footage, each piece optimized against the highest-converting audience segments identified in week one.

150% CTR lift
Week 3-4

Revenue Impact & ROI

Website purchases from social traffic converted at 1.5% on average. Total content investment delivered 160% ROI, establishing a repeatable organic acquisition channel.

160% ROI
“
A good example of how AI is used in SEO. The platform feels very smooth, and easy to use.
Legal AI testimonial
$15 Million Legal AI
Business Development, Legal Tech

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