Last updated Feb 01, 2026.

How a Software Brand Unlocked a New Organic Growth Channel from 4TB of Unused Livestream Footage

5
minutes read
Case Study: Software Services
Before
The content we invested the most time in wasn’t gaining any traction and we couldn’t figure out why.
4TB
of high-value content generating zero ROI
30-40
views per video
6+ hrs / day
of daily labour cost with no measurable return on content investment
Software Services
Key Takeaways by Leo AI
  • A new channel built from repurposed livestream footage reached 2,000 views within an hour of the first upload through Leo AI
  • Engagement grew 10x in one week through audience targeting A/B tests

"The content we invested the most time in wasn’t gaining any traction and we couldn’t figure out why."

2,000
Views in first hour
10x
Follower engagement / week
10 mins
Manual editing (was 5-8 hrs)

The Original Workflow: Ad Hoc and Reactive

KBW wanted to launch a YouTube channel to drive traction from the livestreams they were already producing. They had a full-time editor manually sifting through 70+ hours of livestream footage to find and cut the best clips.


1 Producing 4-6 hours of live content daily with no insight into what their audience actually wanted to see
⚠ No data on what to even record
2 Manually edit for 1-2 hours
⚠ Time sink, no guarantee it works
3 Post to each platform one by one
⚠ Inconsistent schedule kills algorithm traction
4 Content decisions driven by intuition — not data, making it impossible to build compounding growth
⚠ Guessing what resonates with viewers

What the Data Revealed

Before creating a single new piece of content, we audited the brand's existing library to understand what they already had and what their audience was actually responding to. This revealed over 700 potential clips from their YouTube livestreams that could be repurposed into post-ready content.

👥 Audience
18-34 years old
US, UK, Brazil
$45k+ income
78% Male, 22% Female
Detailed psychographics available
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📊 Top Content
Livestream highlights42%
Tutorials & guides28%
Memes & compilations18%
3 more content types hidden
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🛒 Purchase Signals
Searching for streaming gear
Comparing streaming setups
Reading equipment benchmarks
Watching unboxing videos
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🎯 Pain Points
“Content gets buried by the algorithm”
Inconsistent posting schedule
Low engagement on long-form
More insights hidden
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From there, we built a profile of their ideal audience using our existing data on high-intent buyers most likely to convert. Each day, we selected trending topics, matched them with the most relevant clips from their library, and generated scripts and voiceovers to produce short-form videos from their livestream footage, tailored to resonate with that audience.

What We Created

Within seven days, the brand had a functioning organic content channel that outperformed six months of manual effort on its first upload. Setup time dropped from six-plus hours a day to just 15 minutes.

Index
100+ channels
Data points across 12+ ICPs
Parse
4TB+ livestream footage
Indexed from YouTube livestreams
Output
Daily clips
Tailored to engaged segments
Day 1
First Proof of Traction
2,000 views in the first hour validated the audience-content match
Day 3
9,200 views
Channel Engagement
Day 7
8.4% Engagement Rate
Confirmation that content was reaching buyers, not just browsers

As their Head of Product put it: "HUGE problem, slick solution. Automating the grind so creators can focus on creating is the future."

Before vs After Leo AI

Before

Time per short 5-8 hrs
Posting consistency Sporadic
Audience understanding Guessing

After (with Leo AI)

Time per short Automated
Posting consistency Daily
Audience understanding Data-backed buyer profiles informing every piece of content

"The content I invested the most time in wasn't gaining any traction — and I couldn't figure out why."

Software Services Head of Product @ KBW

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Leo AI

Leo AI is the AI-powered video marketing platform that helps brands repurpose, optimize, and distribute video content at scale. From startups to enterprises, Leo AI transforms how teams create and manage video content across every platform. Learn more.